All Change for Football as English FA Publishes Terry Daly's Work

May 15, 2008 - Press Dispensary - The spring edition of the FA's Insight Journal features a seminal article by Terry Daly, exposing a fundamental flaw at the heart of coaching all across the world. According to Daly, football has got its definition of 'weight' in the movement of the ball wrong: weight is the ball's vertical drop due to gravity, not, as conventional coaching maintains, its horizontal pace. The groundbreaking article is the result of a year long series of meetings and detailed discussions between Mr. Daly, Dr Andy Cale, head of elite player development at the FA, and Steve Rutter, head of FA coaching education.

Daly's Law of Creative, Attacking Football (http://www.dalyslaw.com ) is based on Newton's Second Law of Force and Motion and describes the universal micro condition for the generation of top creative, attacking performance in football. Essentially this amounts to the ball's horizontal velocity being controlled by its vertical 'drop' weight in space on the ground or in the air, allowing the player involved to 'set' himself fully for instant top performance. Daly's Law Coaching and Analysis both embody Daly's Law in practice and are now set to be implemented directly by Terry Daly himself, working alongside professional managers, coaches and players in the UK at all levels, including EPL and international levels, on a first come, first served basis.

Daly comments: “You can't coach players to control the horizontal force of their passes, shots and headers with vertical weight if you think weight itself is horizontal. It's a contradiction in terms and it is crippling football performance, not just in England but across the world.”

Daly uses the previously top performing Andriy Shevchenko's catastrophic loss of form on moving to Chelsea as one of many examples of elite coaching's failure to recognise the universal micro condition necessary for top player performance. England's failure to qualify for this year’s European Championships is yet another example of the same mistaken coaching mindset. Daly aims to correct conventional coaching's fallacy with his new coaching and analysis paradigm. The tagline on his website is nothing if not confident: 'Getting off form professionals on top form. Fast.' He claims to be able to deliver on his promise in just one week.

Daly's work is the result of his analysis of his own playing performance when younger, as well as that of elite professional players at EPL, Serie A, La Liga, World Cup, European Championships, Copa America and African Nations levels over the last twelve years. The result is the world's first scientifically based coaching and analysis system for football - and the FA are impressed enough to give its central premise six pages of promotion in their official coaching magazine. Daly is full of praise for FA director of football development Sir Trevor Brooking's attitude to new approaches in coaching. 'I doubt if any of Sir Trevor's predecessors would have judged what I have to offer on its merits and then acted so positively,' says Daly.

One of the ironies of Daly's Law is that so-called 'street football', as played by kids for generations in the back streets of Britain's cities is, according to Daly himself, the best example to date of his formula in action. He asserts that it is no coincidence that many of the current stars of the English Premiership, such as Drogba, Yakubu and Essien, are Africans who grew up playing football on the mean streets of big cities and shanty towns across Africa, without the aid of coaches or expensive equipment. He puts such players' success down to the fact that street soccer playing environments oblige players to use rise and drop vertical weight in their passing, running with the ball and shooting in order to negotiate potholes, obstacles, slopes and other challenges in the playing environment. As a result, such players are infinitely more skilled and confident than their British counterparts in the expert manipulation of the ball in unfavourable circumstances.

Terry Daly's Law of Creative, Attacking Football identifies the scientific element in street football that has produced great players such as Best, Pele and Maradonna and utilises it systematically in Daly's Law Coaching and Analysis to get off form professional players on top form again within days. If Daly is successful, he will have changed the game, profoundly and irrevocably.

- Ends -

Notes for editors

Terry Daly is the owner and operator of http://www.dalyslaw.com, a football coaching and analysis website aimed at elite professional managers, coaches and players who need to maintain top football performance consistently. He is also available as a media football analyst.

For further information, please contact:
Terry Daly, Daly's Law Coaching and Analysis
Tel: 02088882599 / 07951059935
Email: terry@dalyslaw.com
Site: www.dalyslaw.com